Across our interfaces, products, apps, and services, we send a whole bunch of content types out into the world, and all of it is an integral and essential part of the user experience. How do we ensure that our broader design and content strategies reach the more granular level of words we choose? This session will share strategies for bringing a content lens to your work and approaching content as a touchpoint.
This means not only paying attention to words, but considering their purpose and thinking about the real-life people on the other end. Taking time to embrace a content-focused mindset and consider the “why” of your words is a powerful method for being responsive to users’ goals and emotional states.
What you’ll learn:
- The wide variety of types of content your organization may be producing...and in turn, a reminder about all those tiny words you might forget about
- Strategies for approaching interfaces and associated user journeys with a content-focused lens and recognizing content as a touchpoint
- A framework for considering your users' goals and potential emotional states
- Tips for adjusting word choice in order to write responsively