We all want websites that are accessible and usable. But as students and other audiences rely on digital tools to navigate more and more of their experiences with our institutions, we also need to consider whether our websites and apps are inclusive, compassionate, and fair.
In this three-hour workshop, we’ll look at some common ways digital design can be biased or harmful—from application forms that make assumptions about a student’s identity or background to marketing campaigns that feel insensitive to marginalized groups. Then, we’ll see how asking “what’s the worst that could happen?” can help solve this problem, whether we’re writing content, designing interactions, or building forms and databases. Together, we’ll practice uncovering assumptions, vetting design and content decisions against a broader range of people and situations, and making more compassionate choices at every step of our process.
What you’ll learn:
- How to recognize biases and assumptions in your design vision
- Principles for designing experiences that are memorable, welcoming, and inclusive
- Techniques for identifying (and fixing!) trouble spots in key interactions, such as admissions, applications, and other forms
- When to communicate your institution's personality—and when being light and funny is actually a risk