Overwhelmed with data? Unsure about SEO? Not clear how analytics and creative content work together? A social media expert and an online content strategist join forces to provide insight and concrete examples on how numbers, words, research, and imagination can deliver measurable results that you can tie to your organization’s goals.
Diversity and inclusivity are the focus of many of our academic institutions’ mission statements—but does your website reflect these standards? Often unconscious, wrong decisions on copy and multimedia content can create a hostile virtual environment to underrepresented groups. This might cause prospective students or faculty/staff to choose a different school/employer, or discourage current students and employees […]
Across our interfaces, products, apps, and services, we send a whole bunch of content types out into the world, and all of it is an integral and essential part of the user experience. How do we ensure that our broader design and content strategies reach the more granular level of words we choose? This session will […]
We aim to make our users feel welcomed and invited and to make their lives easier. In organizations dedicated to helping people, this user-centered ethos feels like more than good business – it seems like the right thing to do. But what happens when our low barriers make it too easy for some to act […]
What content mistakes do organizations make on their websites that cause them to look like zombies? The living dead are mindless, indistinguishable, and confused—similar to bad websites. The best organizations and websites are more like empathetic humans and less like self-absorbed zombies. Using real-world good and bad examples from the higher ed and nonprofit worlds, […]
We all want to create useful, usable content—and we want to deliver that content to the right users. But how do we know what works? And how do we use these insights to inform and adapt our content strategy? Effective content measurement relies on clearly defined goals. What is the purpose of your website and […]
The experiences we create can make someone’s day—or leave them feeling alienated, marginalized, hurt, or angry. It all depends on whether we design for real life: for people with complex emotions, stressed-out scenarios, or simply identities that are different from our own. In this talk, we’ll look at real-life examples from websites and products, and see how […]
We all want websites that are accessible and usable. But as students and other audiences rely on digital tools to navigate more and more of their experiences with our institutions, we also need to consider whether our websites and apps are inclusive, compassionate, and fair. In this three-hour workshop, we’ll look at some common ways digital design […]