Overwhelmed with data? Unsure about SEO? Not clear how analytics and creative content work together? A social media expert and an online content strategist join forces to provide insight and concrete examples on how numbers, words, research, and imagination can deliver measurable results that you can tie to your organization’s goals.
A/B and multivariate testing are great tools for making helpful updates to your website. They also can provide excellent data to refute assertions from stakeholders about the best color or terminology for something as simple as a call-to-action button. This session will take a deep dive into Google’s new, free Optimizer tool.
We all want to create useful, usable content—and we want to deliver that content to the right users. But how do we know what works? And how do we use these insights to inform and adapt our content strategy? Effective content measurement relies on clearly defined goals. What is the purpose of your website and […]
In this three-hour workshop, we will explore how to track user experiences in Google Analytics. First, we’ll build an understanding of an analytics campaign and what should and should not be tracked. With this information, as a group, we’ll be able to set up goals within Google Analytics. Once we have goals in place, we’ll work […]